I supported an integrated ecosystem where seasonal campaigns worked together across print, digital, broadcast, and web to create consistent customer journeys.
Seasonal campaigns needed to launch across print, broadcast, digital, and web — consistently, on tight production deadlines, for a company growing through acquisitions.
Senior Brand & Creative Designer leading creative strategy, system design, and production across every channel in the ecosystem.
A repeatable marketing system reaching 800,000+ households a year across 6 acquired brands, with one consistent brand experience.
Every seasonal promotion required a coordinated campaign reaching customers through direct mail, broadcast, email, digital media, and lead-generation landing pages, all at once.
Rather than treating each campaign as its own project, I helped support a repeatable marketing ecosystem:
Every seasonal promotion began with a single campaign strategy, then moved through direct mail, broadcast, digital, social, email, and web — so customers met the same message no matter where they encountered the brand.
Money Mailer, Valpak, HomePros, EDDM postcards — tailored to each publication's specs.
News sponsorships, TV commercials, and iHeartRadio spots extending seasonal reach.
Display and targeted placements optimized across formats and platforms.
Paid and organic content adapted per platform for engagement and awareness.
Coordinated sends to a 500,000+ customer database, aligned to each offer.
Landing pages, call tracking, and appointment forms turned traffic into leads.
Customers click from ads, email, or mail to campaign pages.
Tracked numbers capture calls from every campaign.
Booked online or by phone, routed to the right team.
Comfort advisors recommend the best solution.
Completed by expert technicians.
Happy customers refer friends and family.
Managing multiple campaigns simultaneously required balancing production schedules, vendor deadlines, publication requirements, and internal approvals.
Successful campaigns depended on close collaboration to keep promotions accurate, schedules on track, and the customer experience consistent from click to install.
The result was a scalable marketing ecosystem that unified print, digital, broadcast, and web into one coordinated customer acquisition strategy — proof that design can support campaign systems built for real business growth, not just standalone marketing pieces.
Every channel works together to build trust and recognition.
Relevant offers delivered through the right channels at the right time.
Integrated tracking and clear calls-to-action drive results.
Coordinated campaigns reduce waste and maximize performance.
I design systems that help brands show up consistently — across every channel, every season.